A soft place to land. A sacred space to rise.
PLACE WHAT INSPIRES YOU HERE
The Blooming & Co. is a lifestyle brand rooted in the belief that softness is strength, rest is necessary, and healing is sacred. Created especially for Black women, our offerings are designed to hold space for your unfolding—whether you're in a season of stillness, growth, grief, or becoming.
WHAT YOU'RE NOT ABOUT
We believe in the language of blooming things: slow, honest, deeply rooted transformation. Through curated goods, intentional words, and soulful resources, we invite you to choose softness without shame, to honor your pace, and to bloom in your own time.
This is more than a brand. It’s a movement. A return. A remembering.
Welcome Home.
Founder & Curator, The Blooming & Co.
I am a writer, mother, and visionary who believes in curating spaces where Black women can soften, rest, and bloom—without apology. As the founder of The Blooming & Co., I create offerings that speak to the parts of us often asked to be quiet: our tenderness, our weariness, our joy, our dreams.
For me, blooming is not a performance. It’s a process. It’s the quiet work of returning to yourself. Through my publishing, theater, and creative storytelling work, I’ve spent years building platforms for truth-telling and beauty-making.
The Blooming & Co. is a sacred extension of that mission—a space for us to remember that we are allowed to be soft, to be held, and to become.
Everything here was made with intention. Everything here was made with you in mind.
Welcome to The Blooming & Co.
-Susan C. Small
