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Welcome to Bloom & BE

Updated: May 23



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I’m Susan—mother, writer, creative, and the founder of Bloom & Be.
It’s taken me 45 years to start truly easing into myself. Not the version of me shaped by expectation or survival. Not the polished, presentable version. But the one who is layered, intuitive, tender, and bold. The me I had been circling around for years without ever quite settling into.

When I turned 40, something shifted. It wasn’t sudden, but it was sure. I stopped craving rooms that made me feel small. I stopped trying to shape myself to be palatable or pleasing. I let go of the belief that I had to earn rest or prove my worth through constant doing. I began to crave something more honest: to exist as I am. In time, in space, in fullness. And in that quiet awakening, I returned to words. I started writing again—poetry, mostly. Not to publish or perform, but to listen to myself. To tend to the parts of me I had abandoned.
The parts I had deemed “too much.”The parts I’d buried beneath motherhood, busyness, or fear.The parts that didn’t make sense to anyone but me.

In that space, I started to bloom.

But even as I found language again, I found myself aching for something else, something I didn’t always know how to name: sisterhood, mentorship—a space of warmth and wisdom. Somewhere I could ask questions without being judged. Somewhere, I could show up messy, gifted, unsure, and still be held. The truth is, I’ve spent years searching for that kind of connection. Sometimes, I found glimmers of it. Other times, I walked away from rooms that left me lonelier than when I arrived.

So let me be clear: Bloom & Be is not a mentorship program. But I do hope it feels nurturing. Like a handwritten letter from a friend who sees you. Like a deep exhale after holding your breath for too long.
This space was born from my own need to feel rooted and seen. And I know I’m not the only one.

If there’s one thing I’ve learned, it’s that Black women deserve to be in a healthy, nourishing community. Not just spaces that ask us to be strong, productive, or “resilient”—but spaces that invite us to be soft. To be complicated. To be still. To be heard. We need places where we can unlearn the myth that we must always hold everything together, where we can rest without apology, where we can speak our joy and our grief in the same breath, where we can be sanctified and sensual. Sacred and undone.This & that. All of it. All of us.

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Bloom & Be is my offering to that vision. It’s a space for the delicate disrupters, the women who carry worlds within them, the ones who don’t fit into boxes and never truly wanted to. It’s for the ones blooming quietly, the ones rebuilding, the ones rediscovering their voice after seasons of silence.

Here, we move slowly. We value softness as strength. We believe in beauty, not as decoration, but as a way of life.

So if you're tired of shrinking...If you're ready to come home to yourself...If you're longing for a space that reminds you it’s okay to be all of who you are—

You’re in the right place.
We’re just getting started. But the roots are deep, and the soil is good.

Welcome to Bloom & Be.
With heart,
Susan
 
 
 

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REVIEWS

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The Language of Blooming Things felt like a soft, soul deep conversation with myself; one I didn’t know I needed. Each page is a quiet reminder that healing isn’t always loud or linear. It’s gentle. It’s honest. It’s holy.

This e-book might read you a little bit but it doesn’t scream at you, it speaks in a whisper that lingers. If you’ve ever tried to grow through what hurt you, or needed permission to be both tender and resilient, this is your sign to read it.

10/10 for the way it watered my spirit.

Tiffany Barrett

Thebloomingandco.com is a lifestyle brand is rooted in softness, self-discovery, and storytelling. Every offering from self-care journals to e-books is crafted to inspire growth, rest, and reflection. We believe blooming is a journey, and we are here to make yours beautiful.


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